UX writing for fintech and beyond—with logic in mind 🧠 and empathy at heart 🫶
systems thinking · data-driven, thorough approach · meticulous attention to detail · deep understanding of user psychology
Hey there! I'm Irina
UX writer & conversation designer
Over the past 5 years, I’ve been crafting microcopy for international fintech products with millions of MAU. I come from a background in content marketing and media, and I’m passionate about fintech, chatbots, AI, and localization.
Outside of work, you’ll find me petting my cat, playing the occasional game of tennis, enjoying blues-ish music, admiring modernist architecture, and sipping a good glass of wine.
Explore my work
UX writing, conversation design, landing pages, and CRM comms in action. Challenges faced, solutions crafted, results delivered
A podcast about improving UI copy and making interfaces more intuitive for users. Also, I proudly introduce my silly (but effective!) "Channing Tatum Method for better UI copy"
Exploring the interconnections between architecture and digital UX
Key skills and expertise
From UX writing and conversation design to localization, tools, and teamwork—here’s how I can add value to your product and team
UX writing
Crafting microcopy for web and apps. Translating from "legalese" and "developerese" to user-friendly language, even for the most complicated concepts. Understanding the impact of every word
Conversation design
Designing engaging and effective conversational experiences for chatbots and virtual assistants that reduce support workload and grow customer loyalty. Familiar with tools such as Intercom, Chatfuel, etc.
Localization
Certified localization for UX specialist. Familiar with TMS including Localise, Crowdin, PoEditor, and Weblate. Apply the "writing for localization" framework. When writing, ensure the content is clear and easily localizable
Communication & collaboration
Working in cross-functional teams, effectively communicating ideas, and bridging the gaps between departments, from support agents to compliance officers
Data-driven approach
Familiar with analytics tools and able to create basic dashboards and write simple queries. Experience with Amplitude and PostHog
User research
Hands-on experience with interviews and usability testing. Able to manage the whole research cycle, from research design to participant recruitment, presenting findings, and translating them into actionable tasks
Knowledge sharing
Communicate clearly and thoughtfully. Always eager to share expertise with teams. Experience as a Uxcel mentor, providing ecological, developmental feedback for aspiring UX writers
Systematic approach & critical thinking
When I face a problem that seems one-off, I dig into the roots, fix it, and create a clear working system to prevent similar issues in the future
Get in touch
Have any questions or ideas for collaboration? Feel free to reach out
