Portfolio: Irina Silianova
UX Writing
Onboarding widget for an investment app
Removed barriers for users to start investing and increased the conversion rate for first purchases by 4%
UX Writing
The flow of getting and redeeming rewards for an investment app
Created logic and texts for a conversion-boosting feature, having found compromise between user needs, marketing purposes, and legal requirements
Conversation Design
"How to add a card to Apple Pay or Google Pay" scenario for Tinkoff Junior chatbot
Shook the scenario up and reduced the number of chatbot-to-human handoffs by approx 10%
